A. Mir Building

As a leading UK outdoor living furniture supplier, we recognise the impact our business operations may have on the environmental footprint.

At A. Mir & Company Limited we are aware that the steps that we take and business decisions that we make have an impact not only on our customers or employees but also on the natural environment. As a responsible business we align our environmental strategy to give back to those communities and strive to make a positive impact. We believe that what we do today is important for our tomorrow. Therefore, every day, we work on solutions that contribute to the reduction of our environmental footprint. Our aim is to minimise the negative impact on the climate change, so we are committed to introducing eco-conscious practices. Discover how we are playing our part to help the environment.

“A. Mir & Co Ltd and the Royalcraft brand are committed to making sure that all environmental impacts are at the forefront of our considerations. The importance of sustainability is high on our agenda and we look at all avenues available to us to becoming even more responsible in supporting the wellbeing of the environment and the local economy.”

Director Signature




Sustainable power sources are without a doubt the future of energy. Replacing fossil fuels and other types of energy sources that have a negative impact on our health with the power that comes from nature is the best way forward. We feel strongly motivated in taking action, having a positive environmental impact and promoting eco-friendly solutions. Global emission of CO2 is still growing, we are determined not to add to that number. A. Mir & Company Limited as a company and Royalcraft as an international, expanding brand are committed to the eco-friendly movement. Every day, thousands of orders are sent to customers and multiple shipments are received, therefore a stable source of energy is crucial in order to provide our customers and partners with the best service quality. Our initiatives include:

  • 2021 upgrade to solar energy systems in our West Midlands head offices and warehouse. Solar panels, implemented in 2021, produce a renewable and clean energy source which creates no carbon emissions.
  • Switch to LED lighting has reduced our carbon footprint. LED light bulbs contain zero toxic chemicals and last much longer than average bulbs. They produce far less waste, are easy to recycle and are much gentler on the environment effectively slashing our energy usage and reducing our carbon output.
  • All plastics, aluminium and cardboard are actively recycled and re-used to support the environment.



        Every year, we introduce more and more furniture as well as accessories made from eco-friendly materials. Therefore, when purchasing from the Royalcraft brand you can be sure that you support the environment. Our global supply chain is sustainable, fair and transparent.


        • Our wood comes from responsible forest management and fair production. In the forests we meet the highest social and ecological standards. The FSC® 100% seal is a sign of compliance with these principles. The forests from where we source wood for our FSC® garden furniture, under licence code FSC-C015992, are managed sustainably according to the highest international standard. This ensures that the forest is preserved for future generations.
        • Through investing in R&D and working closely with partner factories we have created a UKFR compliant fabric from 100% recycled bottles (the material looks and feels like spun polyester).
        • Aluminium, the majority of which our metal sets are constructed from, is strong and highly malleable and one of the most plentiful resources on this planet. This makes it very commercially viable. It is also highly sustainable, environmentally friendly and almost endlessly recyclable.
        • We understand how the use of plastics in the manufacture of our rattan furniture impacts the environment longer term. Supporting research into safe recycling and ongoing development of safer plastics well help make our business more sustainable and in global terms, more environmentally friendly.



        Data hosting centres have a big share in energy consumption and CO2 pollution, due to their massive use of electric power and cooling systems. From the very beginning, Royalcraft has known the importance of green energy and that is why we host our data exclusively with a hosting provider who operates in an environmentally responsible manner. Our Data Centre Infrastructure is entirely based on Cloud Platform which is recognised as a carbon-neutral platform, matching 100% of its energy consumption with renewable sources like wind and solar. Our sustainable-first approach not only benefits the environment but also provides an eco-friendly foundation for our business. By prioritising our love for people and nature we aim to inspire not only our customers but everyone around us to live a more conscious and responsible life.


        carbon neutral deliveries

        As an eco-aware and future-oriented business, we cooperate only with the carefully selected partners that share our eco-friendly attitude. The same applies to delivery companies, we choose only those that opt for better delivery practices that minimise the carbon output. By 2024 we will strive to add electric vehicles into our delivery network to reduce our carbon footprint further.


        OUR PEOPLE

        • Our colleagues and the communities we operate in have supported our continued success. We are committed to being a responsible employer and a positive contributor to our local communities.
        • Our workforce are a fundamental part of our success. Through high levels of engagement, continuous professional development and support to improve their health and wellbeing, we are committed to ensuring we have a strong and diverse workforce which will continue to share and prosper from our continued growth.
        • Royalcraft operates a global supply chain providing meaningful, skilled employment in a number of geographical locations. We therefore rely on the safeguarding processes of our agents and suppliers to ensure that the rights of employees and contractors are upheld and instances of Modern Day Slavery do not occur within our supply chain.
        • Senior Management Team are committed to ensuring all of our contractors and employees across our supply chain are treated fairly. With the support of our HR, Product, and Buying team, we closely monitor all aspects of our supply chain to ensure high standards are maintained.



        • Royalcraft is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination.
        • The aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.
        • The organisation - in providing goods and/or services and/or facilities - is also committed against unlawful discrimination of customers or the public.